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Five Tips for Designing the Ideal Marketing Campaign

 

The right marketing strategies can help you significantly improve your total turnover. To do that though, you need to know what your target audience is looking for. Marketing does not only require you to present your product to the end user but also to appreciate their opinions on your product and how you can imrpove them further..

Plus, it doesn’t always have to be costly. You can take a look at 4vector.com to get some great images.

 

4vector.com

 

The 5 Tips to Create the Right Marketing Campaign For Your Brand

It all depends on how well you play the marketing game. Let us take a look at five tips to design the perfect marketing campaign –

1.    Think Outside the Box

There has been a significant change in the marketing scenario. Gone are the days when marketing just meant an advertisement in the newspaper or magazine. Nowadays, social media has completely changed the game.

All you need to do is create a catchy hashtag, a jingle or a video for your product, a Facebook page or even hire an actor or actress to get your product across to the potential consumer.

You can also use video marketing, contents on Social Media, content marketing and several other ways to sell your product to the consumer.

 

2.    Use More of Influencer Marketing than Celebrity Endorsements

Influencer marketing has grown leaps and bounds in today’s times. Celebrity endorsements seem to have taken a backburner for a while. These influencers also charge amounts, much lower than what a celebrity would have charged. Additionally, influencers help to get the word across different media platforms and social handles. It is assured that your word will spread out like wildfire.

Consumers trust an influencer more than an unknown celebrity as an influencer has an active and niche audience, that makes it easier for the fans to believe them.

 

3.    Create Partnerships that Divide the Cost

If you want to have a successful and elaborate marketing campaign, it might not be cheap. Therefore, undertake partnerships to share the costs incurred. You could also involve other brands for free who spread the word through their network of media channels. It helps to get the word across more easily.

4.    Understand the Current Socio-cultural Climate

One question that every product owner needs to ask is, ‘Does my product affect any social or cultural events happening currently?’ Shockingly, there might be some. It would be best if you used this to your advantage.

 

5.    Customers Need to Voice their Views

Customers need to find a place to express their opinion and views on your products. It helps you to understand what they need and give importance to their thoughts.Have a social media account - like a Facebook page - to interact with customers, and solve their queries. This way, you not only understand the customer's mindset but also how you can improve on your product. It’s a win-win for all.

 

Are you implementing these marketing strategies yet? Which ones are you missing out on?